The Feasibility Study and Business Plan wanted to implement a reference healthcare complex focused on the population of a region with specific cultural characteristics, integrated with services and trade spaces, seeking sustainable technological solutions, establishing renovation, innovation, and integration with urban network. From the implantation of the complex in different scenarios, the study proposes a model that can be replicated in different locations as a network, from a strategic perspective that makes up the urban demands with health needs. The plan also mapped and analyzed the potential of identified lots with adequate construction vocation.
The complex’s Business Plan was divided into two stages, each with four stages of execution. The first includes a study of market potential and new opportunities, in addition to the preparation, review, and approval of the Business Plan. The second includes land acquisition, project development, approval of legal projects and licenses, and the work execution in a phased manner.